I Think Different

I Think Different is a technology blog, focused on companies such as Apple, Microsoft, Google, and many other trend setters.

Basically what Imran, the blog founder, needed was a strong identity built around it’s blog, which will increase readers loyalty.

The scope of work was theme design and implementation, in order to increase user interaction as well as to create new following, things that were missing in the old design.

We started by redesigning the logo, increasing its visibility and making it stand out. The subscription box also got some special treatment in order to be a prominent part of the site.

In terms of content the target was to create a structure that works well with the kind of information presented. So we went for an open and light design, and put a lot of attention in the positioning of every element. Everything was be styled so it looks to be an integrating part of the website.

Having trending topics for different categories in the footer and a global dynamic trending topics widget also increased users interest.

The new design increased readership and engagement, so we expect to hear only good things about I think Different in the close future.